
Saturday, April 12, 2008
Thursday, February 28, 2008
SIM Students' Toastmasters - What Bird Campaign
Monday, February 25, 2008
Jockey - You Only Get One Pair. Treat Them Well.
The slogan says it all "You Only Get One Pair. Treat Them Well."
Watching this ad makes me feel relaxed, I guess it's the background music and the "balls"!
Simple and sweet :-P
Saturday, February 23, 2008
Fila - Born to Run
I just find this ad very cute and fun to watch! I can watch this ad over and over again! :-P
Saya Anak Malaysia - Petronas Ad
I always love watching ads of Petronas (Malaysia’s oil company) as there will be an equal representation of races in their ads and the soft sell approach will be used, which focuses on building their brand image.
An example of a Petronas ad (http://www.youtube.com/watch?v=05ILlMySCQE) would be “Saya Anak Malaysia”, which means “I am a child of Malaysia”; this was aired on Malaysia’s national day (celebrating 50 years of independence) in 2007.
It shows three good friends (one Chinese, one Malay, and one Indian) escaping from wasps after one of them accidentally hit a wasp’s hive while playing. The three friends protected each other and shared the same punishment (of getting stung by wasps). This friendship lasted for many years and this is the message Petronas was hoping to make; that it has been with Malaysia for many years and has become best friends.


