Saturday, April 12, 2008

Thursday, February 28, 2008

SIM Students' Toastmasters - What Bird Campaign


What Bird Campaign is aimed at tertiary students in Singapore Institute of Management (SIM). Together with promotional cards, posters and a website, this campaign aims to promote SIM's 4th Toastmasters club - SIM Students' Toastmasters.





Monday, February 25, 2008

Renault Kangoo Sportway





Even the neighbor's son can fit.Everything fits, everything.

Love Sprite

It's funny what people do for love..

What a fun and simple ad to watch!

Jockey - You Only Get One Pair. Treat Them Well.

The slogan says it all "You Only Get One Pair. Treat Them Well."

Watching this ad makes me feel relaxed, I guess it's the background music and the "balls"!

Simple and sweet :-P

Saturday, February 23, 2008

Fila - Born to Run

I just find this ad very cute and fun to watch! I can watch this ad over and over again! :-P

Saya Anak Malaysia - Petronas Ad

I always love watching ads of Petronas (Malaysia’s oil company) as there will be an equal representation of races in their ads and the soft sell approach will be used, which focuses on building their brand image.

An example of a Petronas ad (http://www.youtube.com/watch?v=05ILlMySCQE) would be “Saya Anak Malaysia”, which means “I am a child of Malaysia”; this was aired on Malaysia’s national day (celebrating 50 years of independence) in 2007.

It shows three good friends (one Chinese, one Malay, and one Indian) escaping from wasps after one of them accidentally hit a wasp’s hive while playing. The three friends protected each other and shared the same punishment (of getting stung by wasps). This friendship lasted for many years and this is the message Petronas was hoping to make; that it has been with Malaysia for many years and has become best friends.